24Option has long been listed as one of 7 Binary Options recommended brokers. Since it came to the binary options trading market back in 2010, we received many positive reviews from traders and also had excellent experience with this broker ourselves. For this reason, we are especially to know that 24Option keeps growing its customer awareness through new partnerships. The most notable one was announced just earlier this week. The broker became an official sponsor of the Irish martial arts superstar “The Notorious” Conor McGregor.
This move is building up on the overall 24Option strategy to expand its communication channels and increase the awareness of its brand. It’s not the first sports sponsorship for this broker, as it has already realized a few successful partnership deals in the past. They include a few notable European football clubs and famous German tennis player Boris Becker.
Neither 24Option nor McGregor have disclosed the details of the deal to the general public, and the financial side of it remains unknown. However, we found out that the contract was signed for 6 months with the possibility of extension in the future.
Conor McGregor “the Notorious”
Conor McGregor is a legendary figure in the world’s sports arena. As we found out from his official bio, he started his career in the UFC just two years ago. Over such as short period of time, he established a reputation for being fierce and decisive. One of his statements is often quoted to illustrate his personality: ““We’re not here to take part. We’re here to take over.””
Because of his strong notable personality and professional success, Conor McGregor is sought after by many sponsors. The representatives of 24Option have stated that they are very proud to be starting this partnership.
The Benefits of Sports Partnerships
Sports sponsorship deals are becoming increasingly popular among binary options market players. This is mostly because these partnerships are effective and beneficial for both sponsors and sports stars.
So what are the benefits of such partnerships? On the side of the sports team or player, they are mostly financial. For many, it is the source of much-needed help to get resources for advancing their career or even the main source of income. As for sponsors, they get wider coverage, as they can reach out to new potential clients through any media channels of a team of a player that are sponsoring. For the most successful ones, those include millions of followers. It is often difficult to measure how beneficial exactly this media coverage is for a binary options broker, but it is definitely more effective than many other forms of advertisement.
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