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Industry sources have revealed that Anyoption which is one of the biggest binary options brokers is expected to merge with Invest.com.
Invest.com is one of the leading portfolio management service providers. As a consequence Invest.com will be leading the merged entity. However, we are still not clear on how much the business was acquired for at the moment.
As part of the merger, both Anyoption and Invest.com will work towards creating regulatory and operational cooperation. For Instance, Invest.com will hire South African citizens since Anyoption has a license to operate in the region.
However, information is still sketchy as to if the resulting entity will drop the Cyprus Securities and Exchange Commission licenses, which is held by both services.
$5 million domain acquisition
The CEO of Anyoption, Shy Datikia said that the resulting entity will keep all the binary options services that it’s famous for, also adding portfolio management to its offering by Invest.com.
According to many sources who are privy to the matter have revealed that Anyoption will also be bringing onboard its extensive list of clients as part of the merger.
Invest.com was worth $5 million back in 2014, and that’s what was paid to acquire the domain by the company as a strategy to make headway into the forex industry by offering an all asset brokerage.
Invest.com was launched in May 2016 as a portfolio management service after having raised over $20 million in venture capital funding. The brand new platform was geared towards the United Kingdom with the goal of providing retail access to people seeking alternative forms of investments.
The mother company behind Anyoption.com i.e. Ouroboros Derivatives Trading Ltd obtained its CySEC license no. 302952, in 2012 and has since become a well-known brand in the trading industry.
Anyoption.com has been faced by growing regulatory pressure in its country of origin which has raised its cost of doing business significantly taking its toll on the business.
In August 2016, the company opened two brand new offices in Cyprus and Bulgaria which was part of its exit strategy from Israel (the country of origin.) Two months after the offices were opened it was granted a license for Portfolio Management and Investment Advice from CySEC.
Recently we have learned that Anyoption shuttered its call center services in Israel, which consequently laid off 80 employees. The move was mainly seen as part of a set of instructions that were sent by CySEC to binary options services operating in territories other than Europe.
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