The last few months have witnessed an increase in the number of sports sponsorships between football clubs and binary options brokers. Some of such partnerships happen to be high-profile, hence very expensive. Following the partnership between Liverpool FC and Bank de Binary, many people have been wondering where such brokers get money to finance such partnerships.
According to the Banc De Binary founder, Oren Laurent, the broker is delighted about the partnership as it allows them to reward their deserving clients as well as the Liverpool FC fans. In this regard, the broker came up with an outstanding means to raise the money to fund their partnership. For the past few months, the broker has caused a stir in social media, precisely in twitter.
Banc De Binary launched a Twitter competition, encouraging the various LFC fans to explain why they prefer Liverpool FC as opposed to other football clubs. Once the competition period was over, the company chose two winners from the various fans who had participated. The two winners, Brendan Hughes and Sean Edgar were rewarded with an opportunity to interact with LFC players during a training session at the well renowned Melwood Training Ground. After their visit, the two winners had a lot to tell about the fantastic things they experienced, including shaking hands with and taking photographs with the various Liverpool FC players. To them, this was simply a childhood dream that had materialized and they thanked the broker for offering them such a spectacular opportunity.
In addition to the two twitter winners, the broker also rewarded one of its VIP traders with a trip for him and his wife to the UK. The VIP trader, Michael Burling, also reported having had an opportunity of a lifetime. To top it all, football sponsorships will be among the topics that will be discussed at the Finance Magnates Summit that will be held in London. As a matter of fact, the Field Marketing panel of the summit will touch on Sport Sponsorships in FX.
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